Head of Image Online
Descripción de la empresa
In 1998, the Inditex Group created Bershka, a brand with an innovative sales format, in response to an emerging younger, dynamic and more demanding public with a passion for the latest trends.
After 19 years of experience, we continue to grow; there are more than 1,000 stores in over 70 countries.
Our brand is aimed towards young, outgoing and fashion-conscious people. Our customers are aware of the latest trends in music, fashion, culture, and technology, and constantly access this information and communicate through social media.
Descripción del puesto
“Bershka’s public is characterized by adventurous young people who are aware of the latest trends and are interested in music, social networks, and new technologies.”
At Bershka - a brand that promotes equal opportunities - we like our employees’ work to reflect the brand’s street style identity and vibrant philosophy. Our Head of Image Online will play an important role in shaping and defining our online presence by making sure that we transmit a consistent message across all online channels and that we create an exciting experience for our online shopper.
What would it imply?
Understanding our brand values and merging them with the latest online art and design trends in order to create an innovative and powerful online image that conveys our brand vision for the campaign.
Generating ideas that reflect the concepts defined by the product department, and transmitting them across all online channels, including the web, app and newsletter, to create a distinctive and engaging online identity.
Providing the photo studio with the guidelines needed to ensure that the images taken during the photo shoots communicate our DNA.
Working with the user experience department to create a unique and exciting customer experience in consonance with the vision of the art direction team and the current trends.
With at least 5 years of experience in a similar position, ideally within a department related to art direction.
Skilled in graphic and photographic narrative, shape and color perception, concept board and graphic development, ambience, photography, optics and lighting, and with a sound knowledge of color theory, brands, typography, and principles of composition.
Experienced with graphic design programs such as InDesign, Photoshop, Illustrator or other software and/or wire-framing tools; creative and able to communicate messages graphically.
If you think you are the right person for the job, we are looking forward to meeting you!