Retail Area Manager Portugal & Spain East

País :
Comunidad Autónoma :
Provincia :
Población :
Categoría :
Tipo de contrato :
Jornada laboral :
Experiencia :
2 - 5 años

Descripción de la empresa

ASICS es un acrónimo de la frase en latín “Anima Sana In Corpore Sano”, que significa “mente sana en cuerpo sano”. ASICS se mantiene fiel a su filosofía original, orientada a garantizar que todas y cada una de sus innovaciones, conceptos e ideas repercutan en la creación de los mejores productos del mercado. Nuestra misión es convertirnos en la marca deportiva Nº1 a nivel mundial. Para conseguirlo, mantenemos el compromiso de profundizar en el diseño de los mejores productos y tecnologías del mercado, traspasando las barreras conceptuales para conocer y entender el físico y las necesidades de los atletas. Nuestro compromiso es conseguir que el cuerpo y el alma trabajen en armonía.

Descripción del puesto

Job purpose

The Area Manager's role is to drive area sales and profitability through the implementation of a focused tactical plan. To champion sales driven, results orientated, people focused retail business culture.
Demonstrating exceptional operational and commercial standards throughout the stores within the area. Leading Store Managers to deliver high levels of performance and the development of their teams.
Ensure compliance with retail operating policies and procedures, H&S procedures, business processes, controls and disciplines across the area.
Identifying, implementing and endorsing best practice across the area in order that stores continually improve their performance, ensuring that proven ideas are shared and adopted by others.

Position in the organisation

Reports directly to: Head of Retail Operations EMEA
Manages 9 Store Managers (4 full price & 5 factory outlets)
Position is based mainly in stores and 1 day in the office (Barcelona)

Result fields

1. Sales Delivery and Financial

Undertake regular and purposeful store visits in a systematic and consistent manner.
Actively pursue strategies to positively impact store profitability.
Manage the stores within the area to maximise sales through a focus on KPIs.
Deliver the sales and profit targets for the area, increasing footfall and conversion rates.
Manage costs, payroll, productivity, controllable P&L costs, stockloss.
Demonstrate effective business planning, maximising opportunities, minimising risk and taking corrective action when needed.
Work with the Head of Retail Operations to build the annual financial budget for the stores within the area, analyzing historical performance data and market activity.
Seek and exploit commercial opportunities to develop the area.
Identify threats and opportunities for stores, developing business plans to reflect local influences and competition.
Accurately interpret and communicate operational, merchandising, VM and marketing strategies to the field.
Ensure operational excellence is achieved in the back of house areas and that the store achieves compliance with policy, procedure and legal standards.

2. Store Standards, Stock and VM

Working side by side with relevant departments to ensure that the stock package, standards and VM are correct for each store;
Monitoring mix and depth of product, sales density etc.
Commercial acumen, best sellers, space management.
Ensuring VM presentation and merchandise layout of all stores represents the brand image.
Maintains consistency throughout store standards to ensure the customer journey replicates the brand identity.

3. Customer Service

Ensure the consistent delivery of the agreed service proposition across the area. Embed a ‘service culture’ in all stores. .
Drive a ‘customer ready approach’ to ensure that service is the focus of all activities.
Deliver the non- financial KPI targets.

4. Developing People

Ensure that Store Managers are recruited, managed and promoted in line with ASICS company policies.
Plan and develop the performance of all direct reports, creating a climate whereby everyone is developed to maximise potential within their roles.
Train, coach and develop Store Managers to identify priorities.
Demonstrate clear coaching and leadership skills to maximise the performance and contribution of all staff within the area.
Identify individual specific personal development and performance improvement needs for each direct report.
Work closely with HR business partner.
Positively contribute to the Retail team through mutual trust and collaboration so that they operate cohesively and influentially.


Job requirements
Knowledge and experience
  • At least 5 years of retail experience. 
  • 3 to 5 years’ experience in a role as Area Manager.
  • Bachelor’s degree in Business Administration or a related field (or 2 years’ additional experience in lieu of a degree).
  • Experience with retail operations, budgeting, planning, customer service, people development and management.
  • Extensive experience in leading a top level of customer service in a brand retailer.
  • Ability to create structure in a fast moving retail environment
  • Solid computer skills, including Microsoft Word, Excel and powerpoint and relevant retail packages.
Personal skills
  • True people manager experienced in managing remote teams and developing a high performance team through coaching and developing.
  • Excellent skills in building relationships across peer group and external contacts.
  • Influencing skills.
  • Solid communicator (written & oral)
  • Analytical skills
  • Open availability and flexibility to work nights, weekends, store openings and store closings according to the needs of the business.
  • Commercial drive
  • Eye for detail
  • Customer orientation


Retail HR Team Iberia