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Brand Activation Manager Barcelona, Spain

País : España España

Comunidad Autónoma : Cataluña

Provincia : Barcelona

Población : Barcelona

Categoría : Comercio

Tipo de contrato : Indefinido

Jornada laboral : Completa

Descripción del puesto

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you've come to the right place. To learn more about the incredible impact we're making on both our local and global communities, Click Here! The Community Marketing/Content Manager Spain is responsible for supporting local marketing efforts in Spain, with Barcelona as a primary focus and Madrid markets as important additional business areas.
You are responsible for translating the EMEA marketing strategy, executing it and working with locals to optimize it throughout the year.
The perfect role for an individual who can leverage their own network, manage and develop cultural partnerships across gaming, music, sports and art.
You activate our brand at hyper local level, creating relevant connections with local communities.
- Translate and localize EMEA marketing strategies (Campaign/Retail/PR/Social Media)
- Leads "Brand Distinction" initiatives across Culture of Sports & Sneaker Culture in Barcelona
- Manages local partnerships across consumers passion points (fashion, music, food, art, sports, gaming, other)
- Continually assess and capture local Sneaker Culture ecosystem in Barcelona
- Works in collaboration with EMEA market research to understand & act on consumer insights
- Supports the execution of Vendor & Brand campaigns throughout all consumer touchpoints
- Responsible for content creation ans Social Media Community building/Management (campaign based, event based, SOME)
- Build community and execute shared experiences - in partnership with Local Change Agents
- Supports on the development of programs and initiatives that grow and activate local Foot Locker VIP members
- Maintain a regional calendar, including and not limited to: events, activations, collaborations and promotions
- Manage local community field marketing budget and local activation agencies
- Maintain consistent communication with local connectors and local product vendor personnel
- Attend local experiences (local events, local networking mixtures, and competitor local activations for market insight)
- Seed and develop relationships with key market
- Create list of target customers and partners, according to local sneaker culture ecosystem assessment


- Skills you bring to the table
- Solid (Influencer) Marketing and content creation experience in Barcelona region
- Inside knowledge of consumers in Barcelona region and Spain as a whole
- Ability to set up consistent communication with field operations
- Facilitates idea-generation, buying and implementation planning of all marketing efforts
- Bachelor's degree or a combination of education and equivalent work experience.
- Experience within marketing, brand management/activation, content creation, socials
- Retail and/or similar background preferred.
- Gritty, innovative, reliable, influential and possess a high EQ
- Minimum 3 years of experience in events or local (Barcelona) connectivity marketing.
- Local to the market you are supporting
- Being ingrained in the local market sneaker culture, basketball/football and know the voice of our core sneakerhead consumers is highly preferred
- You have solid connections in the local market
- Ability to act as a leader, work well independently and remotely from team leader and peers What we offer you
- Career development and growth in an ambitious international team
- Recognition, inclusion and belonging in a diverse environment
- 25 holidays and flexible working
- Employee Discount on in-store and online products
- Casual Sneaker Culture

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