CMI
MARKET ANALYST
RESPONSIBILITIES
1 Market & Consumer Panel
Excellence
- Deliver
timely and accurate market results
- Pursue
best in class state of market analysis tools, technologies, deliverables &
team enablement: training & doubt resolution
- Panel
daily maintenance & continuous improvement. Day to day contact with
marketing, BD and commercial teams
- Develop
first level insights: Trends, deep dive cases, what-if scenarios & market
projections
- Cooperation
among department, divisions, zone and CMI 2 Lead E-Commerce & Shopper
Insights (Based on position)
- Develop
& lead e-commerce data acquisition and panels (e.g. Profitero)
- Lead
& execute E-commerce shopper studies, transmitting knowledge across
divisions
- Coordinate
with international teams to understand, gather knowledge and implement locally
best practices on e-com shopper & market 3 Coordination of External Agencies
- Orchestrate
Agencies to deliver "best in class" service, especially among the 2 panels of
which is responsible
- Continuous
review and challenge of services provided by the agencies to ensure we have
best in class service and the best value for money
- Organize
supplier selection processes and operations on a case-by-case basis 4 Market Data Capabilities
Development (Optional / Based on position)
- Develop
the sell out data integration, set and execute roadmap
- Design,
implementation & maintenance of sharp, insightful data visualizations &
outputs
- Inspire
& lead the data project with long-term vision & new fields 5 Training to departments
- Training
in the different market research methodologies and data interpretation
- Training
in the different Market research tools (Panels, Kantar, Beauty track,
personality media)
REQUIREMENTSPrevious experience working with Nielsen panels
Great communication skills and ability to present to key stakeholders within the organization
Suppliers management previous experience
Analytical skills
Good command of Excel
English speaker