Driving .com calendar reflecting key GTM Product & Brand stories together with seasonal promotions (align on launch dates, discounts, markets, comms touchpoints).

Securing all stories and contents got planned, adapted and executed on time in all markets.

Maintenance of e-shop (TNM, On-site search, breadcrumbs, texts, product images…).

Management of back office to define and create new URLs, and keep on-site communication touch points updated (FAQs, Header Ribbon, Footer, Pop-up, PDP…).

Internal coordination of all contents & campaigns with Content, Communication, Business Technology, Product and GTM teams.

Securing right and added-value partnerships with external agencies and suppliers.

Supporting other Digital & E-Commerce functions to achieve their objectives (on-site acquisition for CRM, product grids for NWS and Performance MKT campaigns, operational on-site communications).

Ensure that communication within D&E team is clear and all team members are up to date with all publications / activations in .Com.

Supporting Distributors in driving growth of digital channel through the execution of global contents & the development of local campaigns:

• Working closely with APAC, AUNZ, MX, CO, TR & RU managers in planning and execution of e-shop global Digital Calendar in those GEOs.

• Support other markets with local requests (local campaigns, activations, new functionalities, product descriptions uploading, etc).

• Support and work with key Distributors on Digital & E-Commerce business growth plans for their markets.

Support Global Digital Manager & Specialist in obsessing CRO on site, driving UX optimization, and obsessing mobile web experience.

This position reports to the e-shop Global Digital Manager.

Main accountabilities
 
         Calendar Management

• Planning (Brand, Product, Special Projects, Commercial Campaigns…)
• Preparation (schedules, nodes, links, grids, images, copies…)
• Activation (alignment with agencies, Content team, Business Technology, e-shop updates)
• Localization (owned & non-owned markets).  Support Distributors with their local calendar & campaign executions.

 
ESG objectives

• Secure that all digital services and communications are evolving towards overall ESG objectives.

 
Skills & Competences:
 

• Minimum 3 years’ experience in Digital Marketing and eCommerce (content management, User Experience, CRO) at consumer-centric companies or digital agencies. 
• Extensive understanding of digital landscape, trends, and consumer behavior.
• Ability to collaborate effectively with other functions, departments, external stakeholders: communicate with both technical and creative profiles.
• Enough grasp of digital marketing practices to support in-team interactions: email marketing, performance marketing, content management, online visual merchandizing, digital analytics.

 
Primary stakeholders:
 

• Internal: D&E team, Product, Consumers, Content, Communication and Business Technology department managers, Country Directors.
• External:  Customers, Agencies, Distributors, Consultants, Industry leaders.