Digital & Data Analytics Expert
País : España
Comunidad Autónoma : Comunidad de Madrid
Provincia : Madrid
Población : Madrid
Categoría : Venta al por menor
Tipo de contrato : Indefinido
Jornada laboral : Completa
Descripción del puesto
Analytics management to develop the ecommerce channel 100% performance orientated (D2C + indirect) so actionable insights can be translated into e-business growth.
Tableau, Power BI, SPSS, SQL, Firebase, Google Analytics, Excel to perform Dashboarding, Predictive
modeling, Analytics & Data Visualization.
Perform customer-specific analysis
of e-commerce channel to deliver insights to key customers and conduct similar
analysis for e-boutiques
Optimize assortment and stocking by
analyzing SKU profitability and SKU velocity
Understand budget data for
pay-per-click accounts to manage campaign costs and provide expense information
Determine the effectiveness of
marketing campaigns by analyzing page clicks, keyword hits, search engine
traffic, and other data
Track shopper's buying journey to
optimize conversion in all e-commerce channels (e.g., what they like and
dislike, which products are in high demand recently, what time of the year the
demand for certain products rises, etc.
Keep commercial teams up-to-date on
current campaigns, informing them on which aspects of campaigns are the most
effective and advise them on how to tweak
Maximize data access in eD2C to
scale indirect E-Commerce opportunities
Maximize 'Inteliens' tool to map key
visibility areas of client websites
Develop models to simulate the
financial impact of digital marketing campaigns (including media performance)
- Excellent communication skills - ease in establishing networks and develop the right match between our brands and our customers' goals.
- Fluent in Spanish (at least B1) and English (at least B2).
- Eligible to work in Spain/EU without sponsorship.
If you meet the requirements, don't hesitate to apply!