Head of Ecommerce 3Ina Make up
Descripción de la empresa
3INA, pronounced "Mina", is a Spanish brand of democratic, revolutionary and innovative makeup, where every woman can create her own style, anywhere, and for any occasion without following the rules established so far. The funny point is put by his daring colors and his blunt lipstick, nail polish and eyelash masks.
We are a cruelty free brand manufactured 100% in Europe (Germany, Italy, France and Spain), guaranteeing the quality of our products, with more than 700 references and launching of new collections every month.
#CrueltyFree #ParabenFree #MadeinEurope
We opened our first store in London in February 2016, and since then we have not stopped growing, having already 25 stores in 9 countries, and online presence at 3INA.com, ASOS, Eleven and Feelunique.
You can visit our website and Follow us on Facebook, Twitter and Instagram!
Descripción del puesto
We offer you an exciting challenge, the possibility of building from the outset our ecommerce treatment to lead the whole strategy of ecommerce in the 9 countries where we have presence today.
Your main dutties will be:
Managing the company’s most proﬁtable sales channel - from site build to trading a portfolio of company owned desktop and mobile sites in multiple languages and currencies; providing ecommerce and CRM strategy and company standards to international markets and franchise partners ensuring a consistent global customer omni-channel experience.
Oversee all aspects of e-commerce; trading, acquisition, CRM, email marketing, logistics, customer relations and IT platform; working with Marketing function on digital marketing strategy. Building the ecommerce channel annual P&L for budget approval. Monthly sales, site analytics and ROI reporting including analysis and insight on: UX, product sales and sell-through performance against targets, PPC & SEO campaigns, email marketing performance and customer proﬁling for omni channel marketing.
Optimise site trafﬁc, conversion, revenue growth and ROI through; social media, afﬁliate networks, email marketing, SEO & PPC, website visuals, editorial content calendars and design and maintenance of in-house blog in liaison with Marketing/editor contributors.
Responsible for trading, product lifecycle and content on all company owned sites as well as the global trading, product & content alignment strategy; liaising with local managers to localise content and product offering in order to support local company goals and grow new markets.
Working cross functionally with Head of Departments (Marketing, Design, Retail, Brand-Creative Services) and with Markets; inﬂuencing decision makers and senior stakeholders to meet the challenges of ever-evolving trends and technologies in a fast paced environment, championing the user journey, CRM, web-mobile design.
Work with both Head of Marketing and Brand-Creative Services to; collaborate on digital marketing strategy and content calendars; inﬂuence and strategically manage brieﬁng and production of all ecommerce-centric photographic assets, videos and creative campaigns to support global trading; inﬂuence written and visual communication including rich media product pages and creative content and email newsletters; input on shipping packaging design and order related marketing collateral.
Set up and ongoing management as needed of any external agencies including: web developers, digital marketing agencies, warehousing and fulﬁlment, customer service team and legal counsel.
Project management site upgrades and implementation.
Lead member along with Head of Departments (Marketing, Design, Retail) of the Digital Acceleration Team (DAT) tasked to deliver (1) strong global community growth (2) engaging content production pipeline (3) ampliﬁcation of content across omni-channel and all markets (4) strong growth in consumer engagement.
- 5+ years in e-commerce trading and CRM management
- Experience in retail companies or e-tailers. Beauty industry experience is a must.
- enthusiastic ecommerce CRM professional with knowledge across all CRM functions including data analysis, driving customer engagement, targeted customer data segmentation, acquisition, and retention marketing and digital marketing.
- graduate degree qualiﬁed.