Head of Ecommerce/Digital 3Ina Makeup
Descripción de la empresa
3INA, pronunciado "Mina ", es una marca española de maquillaje democrática, revolucionaria e innovadora, donde cada mujer puede crear su propio estilo, en cualquier rincón del mundo, y para cualquier ocasión sin seguir las normas establecidas hasta el momento. El punto divertido lo ponen sus colores atrevidos y sus contundentes pintalabios, esmaltes de uñas y máscaras de pestañas.
Somos una marca cruelty free fabricada 100% en Europa (Alemania, Italia, Francia y España), garantizando así la calidad de nuestros productos, con más de 700 referencias y lanzamiento de colecciones nuevas cada mes.
#CrueltyFree #ParabenFree #MadeinEurope
Abrimos nuestra primera tienda en Londres en Febrero de 2016, y desde entonces no hemos parado de crecer, teniendo ya 60tiendas en 19países, y presencia on line en 3INA.com, ASOS, Eleven, Amazon y Feelunique.
Descripción del puesto
We are seeking an experienced Digital Marketing Director that will lead our direct-to-consumer strategy. He/she will be a data-driven performance marketing leader and champion of 3INA’s digital direct-to-consumer strategy. This critical role leads on-line sales/marketing efforts that will directly drive further company growth via our own website. This position will have significant positive impact on the digital standing of the business. This position will interface with sales and branding teams as well as the Co-Founders and will report to the Commercial Director.
3INA was born between Madrid&London, with a view to disrupt. Responding to a generation who approached makeup in a fresh, fearless and democratic way, is a brand that is playful, built on confident aesthetics, and with a commitment to delivering premium products at an affordable price. Welcome to 3INA!
If you are interested in contributing your analytical skills to our brand, we would love to hear from you.
Heavy experience in omni-channel advertising & marketing strategies to drive DTC ecommerce sales.
Deep e-commerce growth marketing experience, including all channels related to digital marketing (e.g., email marketing, paid social, affiliate, SEO, etc.)
Lead all aspects of e-commerce business including planning, content strategy and development, marketing, website design, web analytics and web technologies.
Has an understanding of best-in-class digital marketing programs that will achieve sales and profitability goals.
Responsible for building budget, forecasting and planning.
Create and implement a comprehensive marketing strategy and operational plan with clear KPIs to drive revenue, conversion, retention, AOV, etc.
Develop roadmap for email optimization, manage an accessible email calendar to ensure the delivery of scheduled campaigns and assets, set up email templates, manage QA, and deploy campaigns.
Identify and manage various new agency partners including online advertising agency, digital marketing agency and web developer agency.
Interfacing with Creative/Design team to insure development and delivery of required photo/video/graphics and other creative assets are complete.
Work closely with branding and creative team members to create campaigns, test offers and messaging, and maximize the performance of initiatives.
5 - 10 years experience in DTC / ecommerce / performance marketing space
Preferably someone who has built and grown marketing teams across all these functions
Entrepreneurial minded and detail oriented
Proficiency in Google analytics and other reporting systems
Experience in beauty industry a strong plus
Education: Bachelor’s degree
Sound like a good fit? Please send your resume througth linkedin, and do not forget to attach your resume. 3INA is an Equal Opportunity Employer.