Head of Retail Marketing
País :
España
Provincia : Islas Baleares
Provincia : Islas Baleares
Población : INCA
Categoría : Marketing
Tipo de contrato : Indefinido
Jornada laboral : Completa
Experiencia : 2 - 5 años
Descripción de la compañía - CAMPER
We are a family-run business with more than 145 years of experience in footwear production and design. Throughout our history we have always been innovators, sustainably growing our business to create what we have today, including over 200 stores and presence in more than 100 countries.
Our mission? Walking with purpose, delighting people with a playful, sustainable and responsible walking experience.
About the Role
The trainee will support the Retail HR Department to develop and implement HR strategies and initiatives aligned with the overall business strategy. Bridging management and employee relations by addressing demands, grievances or other issues and supporting the recruitment and selection process and the onboarding program.
Our mission? Walking with purpose, delighting people with a playful, sustainable and responsible walking experience.
About the Role
The trainee will support the Retail HR Department to develop and implement HR strategies and initiatives aligned with the overall business strategy. Bridging management and employee relations by addressing demands, grievances or other issues and supporting the recruitment and selection process and the onboarding program.
Descripción del puesto
Head of Retail Marketing
We are looking for a Head of Retail Marketing to define, plan and execute the (retail) marketing strategy.
You will succeed in the position elevating the customer experience in our retail and wholesale spaces and assuring the best execution of retail marketing plans.
You will also coordinate all marketing and communication needs in the context of store and accounts openings to promote and establish Camper at new locations.
The ideal candidate is a marketing expert with comprehensive retail experience and excellent organization skills.
Responsibilities
Strategic Planning:
Brand Positioning & VM:
We are looking for a Head of Retail Marketing to define, plan and execute the (retail) marketing strategy.
You will succeed in the position elevating the customer experience in our retail and wholesale spaces and assuring the best execution of retail marketing plans.
You will also coordinate all marketing and communication needs in the context of store and accounts openings to promote and establish Camper at new locations.
The ideal candidate is a marketing expert with comprehensive retail experience and excellent organization skills.
Responsibilities
Strategic Planning:
- Develop and implement a comprehensive global retail marketing strategy aligned with the overall brand objectives.
- Collaborate with cross-functional teams to ensure marketing initiatives are integrated with product launches, promotions, and other key business activities.
Brand Positioning & VM:
- Define and communicate the brand's value proposition across retail channels, ensuring a consistent and compelling brand message.
- Oversee the development of marketing collateral and visual merchandising guidelines to enhance brand presence in retail spaces.
- Lead initiatives to enhance the in-store customer experience, driving customer loyalty.
- Implement data-driven approaches to understand customer behavior, tailoring marketing strategies accordingly.
- Plan and execute retail marketing campaigns, including events and collaborations.
- Monitor and analyze the performance of campaigns, adjusting strategies as needed to achieve business objectives.
- Build and lead a high-performing retail marketing team, providing guidance, mentorship, and development opportunities.
- Foster a collaborative and innovative team culture that encourages creativity and excellence.
Perfil
Requirements
What we offer
We aim to provide a working environment that fosters inclusion, fairness, equity, and respect for social and cultural diversity and that is free from unlawful discrimination and harassment. Our recruitment processes consider applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled status or any other characteristic protected by law.
If you’re interested in growing professionally and identify with our mission to Walk with Purpose, we invite you to send us your CV as soon as possible. All candidates, including those with a range of distinctive backgrounds and experiences, will be considered.
- Proven work experience of minimum 3 years
- Understanding of retail processes
- Excellent communication and presentation skills
- Strong organizational skills
- Degree in marketing, business or relevant field
- Fluent proficiency in spoken and written English language
- Abilities working with ambiguity
- Influence abilities
- Creativity and out of the box thinking
What we offer
- A dynamic and multicultural working environment that fosters teamwork, learning, and professional growth.
- Discounts on Camper products.
- Team outings and events.
- Immediate start date with a flexible schedule.
- Daily lunch menu at the Camper Cantina.
- Flexible remuneration with tax benefits: medical insurance, training, childcare, etc.
- You will be part of a leading company in the fashion sector, dynamic, innovative, highly aware and committed to sustainability, with a close and inspiring working environment.
We aim to provide a working environment that fosters inclusion, fairness, equity, and respect for social and cultural diversity and that is free from unlawful discrimination and harassment. Our recruitment processes consider applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled status or any other characteristic protected by law.
If you’re interested in growing professionally and identify with our mission to Walk with Purpose, we invite you to send us your CV as soon as possible. All candidates, including those with a range of distinctive backgrounds and experiences, will be considered.
- Nivel de responsabilidad
Intermedio - Sector
- Hostelería
- Restauración
- Tipo de empleo
Jornada completa - Funciones laborales
- Otro
- Aptitudes
- Marketing de ventas minoristas
- Marketing
- Aptitudes para hacer presentaciones
- Comunicación
- Inglés
- Aptitudes de organización
- Experiencia del cliente
- Fidelización de clientes
- Merchandising
- Lanzamiento de producto