Influencer Marketing Manager
País : España
Comunidad Autónoma : Cataluña
Provincia : Barcelona
Población : BARCELONA
Categoría : Marketing
Tipo de contrato : Indefinido
Jornada laboral : Completa
Experiencia : 5 - 10 años
Descripción de la compañía
Let us tell you our story..
Netenders was born within the fashion industry with the initial aim of becoming the e-commerce reference for blank Apparel and custom made prints.
It all commenced with our portal www.wordans.com, an ecommerce website with a focus on the B2B industry and the aim to provide the solutions for printers, designers and merchandising professionals to find blank apparel ideal for customization and get it easily shipped to their businesses doors.
With the platform facing rapid growth and high interest from our customers, we decided to expand our business and offer our products with a B2C orientation in our second website: www.needen.com. That’s how Needen was born; focusing on changing customers' needs, adapting into a light and comfortable lifestyle, while making basic fashion available to everyone!
Subsequently, we established www.ntextil.com with which we went back to the B2B industry, however this time aiming to facilitate the access to different workwear products in different industries such as restoration, hospitality, construction and even medical.
As the new year 2021 approached, we launched two new platforms to complete our services:
www.radsow.fr, our own brand of clothing which was born in beautiful Barcelona, where we want to embrace the activewear style, with a unique, fresh sense of fashion and market orientation. Keep an eye on it, as we have great plans for the future!
Finally, our last creation www.montparel.fr came to the world. As much as our orientation so far used to be closer to the fast fashion industry, we keep in mind that we need to switch to more sustainable options and raise awareness about the importance of conscious shopping behaviour, thus this mindset became the essence of Montparell’s brand identity. Montparell aims to gather ecological, organic and sustainable clothing options that, thanks to the basic nature of their designs, can become non temporal classics fit for any occasion while contributing to environmental change !
In the last 3 years we had a growth that brought us from a humble 7M€ revenue generated in 2018 to a forecast of 52M€ for 2021. All of this follows an organic line of growth, without relying on external financial investors.
What’s in store for 2021-2022 exercise? First of all, a complete renovation for Needen & Wordans websites, to make them more user friendly, more adjusted for its use on portable devices, and more efficient; an update and stabilization of our internal processes, and a phase of planning and future development. All of it, with a focus on excellence and customers needs that can be reflected not only in our results, but as well as in our customer interactions and service.
If you are reading this, it is because our team is still growing! We are now more than 35 people of 13 different nationalities, dedicated to bring the company to excellence. Does it sound exciting to you? Want to be part of the project?
Descripción del puesto
End-to-end management of all influencer collaborations - from reach-out and deal-making to final analysis
Ongoing relationship building with our current and potential influencers - running the correspondence on a daily basis and keep them informed and in the loop in order to increase the engagement to its maximum
Overseeing the budget and negotiating the deals based on the business plan.
Keeping track of the delivery times of the VIP orders with the Physical Product and Logistics teams
Running a calendar of publications dates in collaboration with the Social Media Team
Proactively researching new bloggers and influencers for potential collaborations. Updating the database
Ongoing market research and trend analysis in the field of social media and the influencer community (you will be our 1st source of what’s hot and cool right now!)
Minimum of +5 years experience in managing partnerships with influencers in a specific area of interest (preferably in the lifestyle or design industry).
Strong self-drive to meet all the influencers campaign KPIs.
Proven experience in both, B2B and B2C campaigns and environments
Experience in planning, executing as well as evaluating the performance of influencer marketing campaigns on social media (Tik Tok, Instagram, YouTube and Facebook)
Familiarity with analytics tools like Google Data Studio, Google Analytics and other social media analytics tools would be a plus.
Experience using Influencers Search Engines or Search Tools such as Tik Tok Creator marketplace or Hype Auditor and Influence Grid
Fluent written and spoken English; another EEUU language will be a plus
Working under pressure, demonstrating excellent problem solving skills
Up-to-date on the latest trends in social media and interest in all things lifestyle.
A great aesthetics sensitivity and ability to translate the brand image and style into creative collaborations.et
Flawless communication skills and ability to build long-term relationships.
Strong negotiation skills, working closely with a budget
Self-starter approach and great organizational skills. This is an individual position so you will be required to take the lead of various projects and be able to deliver them on time and within budget.
Good at Excel and reporting; Google Suite package.
Degree in marketing, communications, public relations, or similar field will be highly valued.