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Dirección
Madrid (Madrid), Madrid, ES
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Strategic Digital Data Conversion Specialist

País : España España

Comunidad Autónoma : Comunidad de Madrid

Provincia : Madrid

Población : Madrid

Categoría : Venta al por menor

Tipo de contrato : Indefinido

Jornada laboral : Completa

Descripción del puesto

When you love your work and the people you work with, amazing things happen. Join the #1 Beautytech company and build the future of L'Oréal together!
As a pure player, L'Oréal intends to offer the right product to the right consumer, through different paths. Whether you like to buy your beauty products in supermarkets, pharmacies, hairdressers, perfumeries or even online, L'Oréal will have a various range of products to propose to you.
MISSION
Make Digital Data a strategic competive advantage for
L'Oréal, by providing brands and divisions the capabilties to obtain a deep
knowledge of the consumer and the market. Working togheter with all available
data sources to define the consumer journey and to offer the Next-Best-Action
(omnichannel experience).
OBJECTIVE
Build the Digital LOE consumer data ecosystem
connecting all GMP platforms to maximize the knowledge and orchestration of the
Consumer Journey in collaboration with the rest of the teams (Advocay, CRM,
Media, etc.).
Improve SEO positioning of L'Oréal brands across
markets, categories and territories by working together with brands and the
agency in the content strategy definition. Collaborating with the Search Team
in CDO in transversal initiatives and implement general guidelines.
Digital Data Ecosystem:
Implementation, maintenance and evolution
- Excellence
in execution: Ensuring compliance with the CDO guidelines - APAM CDO Tool
- Adding
improvements to ensure data quality/integrity, adapting to the digital
ecosystem changes
- Ensure
integration between all GMP platforms for all brands and new acquisitions
- To enrich
and evolve the beauty consumer measurement/analysis at a global level (Single
Beauty ID)
- Strategic
and technological consultancy for the different projects in the digital field,
partnership with E-Retailers, etc. (Data sharing/Dashboards, Campaign
Performance, UX, ...).
Consultancy, support and insights:
- Managing
the Digital Analytics agency's teams and their relationship with L'ORÉAL
- Data
monitoring and analysis to deliver business insights
- Attribution
models
- Consulting
and support to brand managers to provide the solution that best suits on each
case
- Training
sessions and upskilling for the teams
Data discovery and activation / Innovation
- Define business oriented use cases
- Combination of the different available data sources to lead and execute
advanced digital analysis projects
- Launching Conversion Rate Optimization (CRO) initiatives
Enterprise reporting
- Definition and maintenance of dashboards for automated monitoring of the
main KPIs of the company's stakeholders (brand managers, performance media,
eKams, ...)
Local DOMO Champion
- Maintenance and evolution of DOMO in collaboration/coordination with the
CDO Team
- Support to local teams in the use of the platform, integration of new
sources and dashboards development
- Training sessions and upskilling for the teams
SEO
- Managing the SEO agency's teams and their relationship with L'ORÉAL
- Monitoring of SEO objectives in each brand's key territories
- Consultancy and support to brands in the different areas associated with
SEO: content strategy, technical aspects, link building/PR, etc.
- SEO trainings for all teams (mainly digital community, marketing and
communication)
SEO
- Market Share | Organic traffic: YoY | CTB | Conversion Rate | Bounce
Rate
DIGITAL ANALYTCS
- % CDO Guidelines - APAM | Conversion Rate Optimization | Increasing AOV
| Services performance follow-up (VTO/Skindr)
- Attribution models: Insights & Cross-platform analysis
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